SportsHotels.com announces new partnership with Swim England

SportsHotels.com is proud to announce a new commercial partnership with Swim England, marking an important step forward in how accommodation is managed, supported and optimised across the organisation.

Bringing together two organisations with a shared focus on efficiency, quality and long-term value creation, the partnership supports Swim England’s ambition to deliver great experiences across the sport.

Through this collaboration, SportsHotels.com will help modernise accommodation processes, making booking more streamlined, cost-effective and reliable, while enhancing the overall experience for athletes, staff and the wider aquatic community.

Finding the right place to rest and recover plays a vital role in performance and wellbeing – particularly when travelling for training camps, competitions and major events. By ensuring access to reliable, well-located and high-quality accommodation, the partnership will support athletes in preparing effectively, enable staff to deliver high-performance environments and reduce logistical pressures for clubs, teams and families.

SportsHotels.com, founded in 2021, is a specialist accommodation provider dedicated to the sports sector, working with governing bodies, teams, athletes and event organisers to deliver tailored, value-driven solutions.

Through established partnerships with leading global hotel brands SportsHotels.com provides access to a comprehensive network of domestic and international accommodation options.

The organisation already supports a number of leading sporting bodies, including Swim Wales, British Shooting, Pentathlon GB, Paddle UK and England Athletics.

Speaking on the announcement, Stephen Carlin, CEO of SportsHotels.com, said:

“We are absolutely delighted to partner with Swim England. From our conversations so far, it’s clear the organisation is on an exciting trajectory, with strong leadership, clear ambition and a genuine commitment to supporting athletes, clubs and employees at every level of the sport.

Our role is to make accommodation booking straightforward, cost-effective and reliable—whether that’s supporting major events, national programmes, training courses or individual travel requirements. By providing access to competitive rates, streamlined processes and dedicated support, we aim to make accommodation planning as simple as possible, allowing Swim England teams to focus on delivering success in and out of the pool.

We are proud to be supporting Swim England and look forward to contributing to their continued success.”

Commenting on the partnership, Andy Salmon, Chief Executive of Swim England, added:

“We’re delighted to welcome SportsHotels.com as an Official Supplier to Swim England. This partnership strengthens our commitment to supporting the aquatic community by improving access to reliable, good-value accommodation.

We know that accommodation costs can quickly build across training, education, competitions and events, so we’re pleased that this new partnership will deliver meaningful benefits for our organisation and, in time, will also help us develop benefits for our members.”

Over time, the partnership will also support the development of added-value benefits for Swim England members, further enhancing the overall membership offering and providing long-term value across the aquatic community.