How To Secure Sponsorship For Your Grassroots Club - SportsHotels .com

How To Secure Sponsorship For Your Grassroots Club

Securing fruitful sponsorship is pivotal to the sheer existence of grassroots sports clubs. Raising the funds to play the game can be tough at the best of times, but given the current economic problems the country is facing, it’s now harder than ever. Here at we identify with all levels of sports, right from grassroots through to elite, which is why we’re going to give you some of our top tips on securing sponsorship. Thank us later!

Utilising your network  

It sounds obvious but you’d be surprised how close you can be to a sponsorship opportunity. It’s always wise to mention it to family, friends and colleagues. They may have a few quid they can spare and they might not even want anything for it. It’s also always worth running it by other parents within the team, just like you, they have a interest in the team and are sometimes more than happy to chip in.

Creating a sponsorship deck

A sponsorship deck is a great tool for doing mass outreach, particularly if you want to reach out to a large number of companies and individuals with a simple PDF.

Make sure it includes some background on the team, plans for the future and also what the current season entails i.e. how many games you’ll play and where you’ll be playing. A business will be interested in finding out how much reach their company could have by partnering with your team.

Look for a good fit

It often bodes well to do some due diligence before reaching out to a company. You can impress the powers that be by showing that you’ve done your homework and you know why they should partner with your club over any others that may have approached them. You’re effectively just stroking the ego of the decision-maker but who cares?!

Getting out in the local community

Take the team out in to the local community to raise funds, this in turn is likely to get you noticed by potential sponsorship suitors. Whether it be litter picking, volunteering, or even packing bags at the local supermarket and helping the elderly get their shopping to their cars, all of this will go a long way in helping you get some coin in your pockets.

Commit to social media

There are hundreds of thousands of grassroots clubs, all of which are more than likely looking for sponsorship so you need to go over and above. Social media gives the opportunity to grow your club wider than just the regulars who turn up to watch.

A grassroots club with a decent social media following is an attractive proposition to a small business looking for some extra publicity.

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